Objective
The objective of this Rebrand was to change Dino's restaurant into a
child-friendly restaurant.
I started off by researching other restaurants that are geared toward children specifically. I then thought about my own children when it came to things they really like, and I thought of both Dinosaurs and cookies. With this in mind, I went ahead and purposed as part of the re-brand to change it from Dino’s to Din0’s (pronounced like Dino-saur) the 0 would represent the cookie in the new logo.
Along with the re-brand of the logo I was asked to create a food truck design and menu board to match.
For the menu board, I picked a chalk-style illustration to help kids with familiarity, and with the food truck, I picked the brand's colours which are bright and noticeable.
I used Adobe Illustrator and all the effects and functions within the program to design the Logo, illustrations, and all supporting images for the food truck and logo.
I used Adobe Indesign to help lay out the menu board by bringing all the elements into Indesign.
